Spring 2010 Look Book by JoS A Bank

Tuesday, December 8, 2009

Store Visits

Every year we require our salaried corporate employees to visit store locations. We do this not out of cruelty, but to lend a helping hand to our retail chain. We wish to give a deeper insight to corporate employees of what occurs at the store level.

This year, Alisa from the E-Commerce team has offered to share her experience with us:

One would think after spending eight hours on the sales floor that the manager, Randy, would lose his charm and personal flair. Quite the contrary, Randy and his sales staff were ready to answer customer questions and become personal shoppers for anyone who entered the store.





Throughout the day I was able to speak candidly with the staff. The Frederick, MD store has hired great personalities! Angie, the assistant manager, showed a quiet manner yet, drove powerhouse sales. She could help you find anything in the store in the blink of an eye. Ken, the tailor, answered difficult customer questions about the tailoring particulars of a garment. Jerry could pair garments beauteously with fine accessories; he has an eye for details. Wentua kept the store completely ordered and stacked perfectly. The shirts looked like colorful library books on shelves.






I most appreciated talking to our customers and watching the staff produce dazzling results for the people they served. A gentleman had brought his 13 year old daughter in with him to get her opinion about his style. He was attending a holiday party that evening and didn’t want to wear the same ole, same ole. The gentleman intended to wear a camelhair black sport coat with charcoal trousers. I had shown him a few safe options in blue micro print shirts, but after being unsuccessful at finding his size, Jerry suggested something better.






He placed a lilac stripped shirt with a bold print purple tie on the table; the combination looked surprisingly great together. For the added touch Jerry grabbed a pocket square which matched the hue of the tie perfectly. It was a nice departure from the norm of red and green. I was really impressed. While Jerry was ringing up the sale, the gentleman mentioned he was without an iron, in order to provide exceptional service, Jerry took the opportunity to press the shirt. It was a great added touch to the purchase.





I appreciate the time I spent in the Frederick store, I felt it helped me listen to customer opinions and suggestions. Personally, I find it enjoyable talking to our customers about their holiday and life. Usually I spend eight hours at a desk, looking at excel spreadsheets. I want to thank the Frederick team for sharing their slice of life with me.

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Thank you Alisa for your insights, we are glad you had an enjoyable experience.

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